- Photo Requirements
It can be difficult to know which photos will look best on your chosen photo card. We have some valuable tips on how to select the best photos to go on your card, and how to avoid common issues with photo selection.
Please read through each point carefully to make sure you have chosen the right photos for your card.
1. Printing Rights
Professional photos must be released for printing by the photographer – no exceptions. If you have been given the right to print your photos, the photographer should have included a print release and digital versions of the high resolution files. Too often, customers will upload or submit photos that have been copied from the photographer’s website, facebook, or blog. These images are rarely sized to print and are not released for printing 99% of the time. It is against the law to print a photo that is not directly released for printing.
We cannot print the following types of images:
Photos that were scanned from a print, including photos that were taken from Sears, Target, JCPenny, School Photographer, etc., and scanned.
Photos that were copied or saved from a website, blog, facebook, etc.
Photos with a copyright logo
In every case where we get low resolution professional photos, or scanned professional photos, we will ask you to show us a release. Contact your photographer for the high resolution files and release if there is any doubt before placing your order.
2. Photo Shape vs. Frame Shape
It is very important to upload or submit images suitable for the frames they are intended for. When a card has a vertical photo, the image submitted should be vertical for best results. If a horizontal image is submitted for a vertical spot, most of your photo will have to be cropped out to fit into the allotted space.
Additionally, our Photo Cards will often have square frames, circle frames, or special shaped frames where any image will incur cropping. It is very important to consider how your image will likely need to be cropped to fit into the intended frame.
3. Overlayed Graphics, Text, Photos, Etc.
When a card has a graphic, text, or other photos overlayed onto a larger photo, the subject placement needs to be considered. For instance, if there is an overlay on the right side of a photo, do not choose a photo where the main subject is on the right side, or it will be covered by the overlay.
4. Leave Headroom for Printer’s Crop Zone
Our printer will take off up to 1/4 inch around all sides of the card during printing and cutting. When cards have an image that bleeds to the edge, headroom, side-room, and foot-room must be adequate to allow for the printer’s crop zone. Becuase we don’t know exactly where the printer will crop to (they may only cut off 1/16 of an inch on one side), your images must bleed to the edge, therefore, it is very important to find images with a good amount of headroom.
5. Low Resolution Images vs. High Resolution Images
The number one most common mistake is submitting small, low resolution images for print. No printer can successfully create a clear print from a low resolution file. Images measuring less than 800KB are considered low resolution and are not recommended for printing in any form. Standard cameras, including most camera phones, will take pictures big enough to print clearly. If your image is less than 800KB, then it has most likely been resized and we recommend finding the original digital file, before it was sized down, before ordering. Always check the size of your image to make sure its resolution is high enough for printing. Never pull images off of websites or blogs – these images are rarely good enough to print. Always check the size of your photos before ordering prints from any printer. Oftentimes, even images from a photographer can be resized for web use and you will need to ask your photographer for the high resolution files. We cannot emphasize this enough: always check your image size before ordering.
6. Fold Locations
Often, our folded photo cards have images that span over the inside fold. You must consider how the fold placement will affect the subject of your photo. You don’t want an important part of your photo to be “in the gutter” of a folded card.
If you have any concerns or questions about how to choose pictures for your photo cards, invitations, and announcements, please contact us to ensure that your print will turn out well! We look forward to helping you create stunning cards for your event.